Denim’s Tryst with Revival
Denim, a fabric made of cotton, was firstly used to make working clothes, and later on, other types of garments including shirts, jackets and jeans. Moving forward, product innovations with designs, patterns, colours and fits, and rise of fashion sense helped the denim market grow further. This feature encapsulates one of fashion’s most revolutionary products and top leaders in the segment.
Global denim jeans market is projected to reach 3.5 billion units by 2026, growing at a CAGR of 3.7 per cent. Asia Pacific will grow at a highest 4.3 per cent CAGR while North America, accounting for about 28.7 per cent of total market as per a recent report by Fibre2Fashion, is estimated to grow at a CAGR of 3.3 per cent up to 2026. In 2020, denim jeans market was estimated to be worth 2.5 billion units.
According to a 2020 report on the trends in denim, jeans with regular fit mostly worn by average men and women body shapes is the most-in-use. In terms of price-positioning, the affordably priced jeans sell maximum in low-income group and developing countries with low per capita jeans consumption. Gender wise, women segment is gaining traction especially in countries like Brazil, China and India where the number of office-going women is on the rise. Within retail channels, the hypermarket and supermarket formats contribute highest to sales of jeans owing to factors such as availability of large collection under one roof and competitive price offers, increased urbanisation and rise in working class population, besides growing count of these retail formats. Among regions, North America was found to be the highest contributor of jeans market and is expected to stay at the top in coming years too.
The key drivers of today’s denim market are rise in spending capacity and per capita consumption of denim jeans, consciousness regarding the clothes suitable for the body types, and acceptance of casual wear in offices. Increasing social media penetration and fashion influencers also act as catalyst in helping denim market grow.
Recent popularity of coloured denims and consistent launch of newer styles have helped in expanding demand for denims. Since jeans have evolved into a multipurpose or more rightly an all-purpose attire, its consumption has only increased manifold. Though home confinement during pandemic lockdowns impacted the sale of denim at a global scale, their share in wardrobe and usage never declined due to their availability as pre-COVID collection. As lockdowns were temporary, sales of jeans are reported to have revived back as soon as August 2021 in the world’s most of the markets. The alternate products of lockdowns, such as sweatpants and casual bottoms, began experiencing higher discounts by retailers and lower investments by manufacturers. However, consumers exposed to the comforts of these products while staying at home, now seek similar features in their denims too. While the skinny jeans remains a staple, it is falling out of favour with younger consumers, giving way for straighter and baggy silhouettes. Retailers are also making strides to prioritise recycled, responsible and regenerated denim. As per estimates, 39 per cent denim assortments have had a sustainable transformation, up from 16 per cent in 2019. Only 9 per cent of plus-size jeans currently available use alternatives to conventional cotton and 3 per cent of styles can be categorised as ‘recycled’ directing retailers to innovate with plant-based dyes and resource-saving alternatives. Jeans dominated denim collections across SS21, making up 48 per cent of all bottom arrivals at youth-oriented retailers.
The denim trade has also evolved. Now the ability to manufacture new styles and test them in the market do not involve much of financial risk as it used to be in the past. Several retailers, therefore, have made this their entire business strategy. For instance, Shein, the fast-fashion brand popular with Gen Z, claims to add some 1,000 products to its website every day peaking even up to more than 6,600 styles of women’s jeans on certain days. In addition, ‘personal’ style as opposed to trend-based is also a popular idea today.
A review of top five global denim players will further throw some light on the recent developments and progress in the denim market.
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Flora by Gucci Eau de Parfum Gucci for women
Flora by Gucci Eau de Parfum by Gucci is a Floral fragrance for women. Flora by Gucci Eau de Parfum was launched in 2010. Top notes are Peony, Citruses and Mandarin Orange; middle notes are Osmanthus and Rose; base notes are Sandalwood, Patchouli and Pink Pepper.
The new edition,Flora by Gucci EDP, can be expected on the market at the beginning of 2010. This version was announced as more intense, deeper, seductive and richer. Notes of Flora by Gucci Eau de Parfum promise the same youthful and optimistic expression of the composition as it was offered by EDT. The difference lies in stronger concentration of the EDP edition. Flora by Gucci was envisaged and created by Frida Giannini who was inspired by Gucci floral pattern used first as a scarf for Grace, Princess of Monaco. Floral motive has been enchanting women with glamorous and feminine details for decades.
Flora by Gucci Eau de Parfum is characterized by fresh notes of agrums in the opening, combined with beautiful peony. A heart introduces balanced aromas of rose and osmanthus, while a base is created of patchouli and sandalwood. The more opulent, stronger and more powerful EDP has the same flacon as the original edition, but is decorated with gold details on a black bow ribbon, black cap and darker liquid. The fragrance arrives in January 2010.
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10 Jewelry Essentials Every Wardrobe Needs
All products featured on Vogue are independently selected by our editors. However, we may earn affiliate revenue on this article and commission when you buy something.
Every wardrobe has certain must-haves to keep dressing streamlined and easy. Jewelry essentials follow much the same rules of a capsule wardrobe—the best jeans, sweater, T-shirt, jacket, etc., translate to certain classic and timeless jewelry essentials.
The perfect diamond studs and chain necklace are just as big of a fashion crutch as blue jeans and a white T-shirt. Narrow enough to keep getting dressed stress-free while also keeping you looking top-notch. Think of this as a foundational buy you can turn to daily, but one that still leaves room for those special purchases to give your look personality.
Below, our guide to the 10 pieces of classic, timeless jewelry that will never lead you astray.
There’s a reason the stud is your first earring. Besides the whole piercing process, it simply goes with everything. They add an easy touch of sparkle that can be worn no matter the occasion—gym and pool included.
Mateo 14-karat gold pearl earrings
$325 AT NET-A-PORTER
Tiffany Elsa Peretti Diamonds by the Yard earrings
It’s a classic style that delivers subtle attitude. Big or small, hoop earrings make a statement without being over the top.
Jennifer Fisher Lilly mini hoop earrings
$200 AT SAKS FIFTH AVENUE
Mejuri Pavé diamond huggie hoops
$250 AT MEJURI
Adorn your arms with a single bangle bracelet or stack them up—the latter will create the most delightful jingling sound. They pair well with just about everything, from a cable knit sweater to a breezy sundress.
Sylva & Cie rose gold diamond bangle
$14,125 AT MODA OPERANDI
Monica Vinader x Kate Young bangle
750 $525 AT NORDSTROM
A pendant is an easy way to wear something meaningful (your initials, your zodiac sign) close to your heart. Best of all, there’s no need to wear just one.
Foundrae Disk Drop necklace
$1,445 AT NET-A-PORTER
Sophie Buhai tiny heart pendant necklace
$375 AT SSENSE
Gold Chain Necklace
Thick or thin, gold chain necklaces are an essential. A more chunky style will add an edge to your ensemble (perfect for power dressing), while a wispy chain adds a bit of femininity. You’ll likely need one of each.
Laura Lombardi Calle gold-plated necklace
$268 AT NET-A-PORTER
Lizzie Mandler gold chain-link necklace
$5,110 AT MATCHESFASHION
Pearl necklaces are passed down for a reason—they will absolutely never go out of style. We love a double strand with various-sized pearls, but you can’t go wrong with the classic single stand either.
Sophie Bille Brahe Petite Peggy necklace
$2,750 AT NET-A-PORTER
Loren Stewart Belisimo pearl strand neckalce
$345 AT SAKS FIFTH AVENUE
Stamped with your initials, glittering with diamonds, or shiny and bare, a signet is the perfect ring for your pinkie. No other ring on your hand is necessary—but, of course, welcome.
Jade Trau signet ring
$3,800 AT NET-A-PORTER
Ferian Galleon Wedgwood gold signet ring
$915 AT MATCHESFASHION
Wearing more than one ring on a finger can take some strategy. Do they fit snuggly on top of each other? Do they add too much bulk to your digit? A simple gold band is a great starting point but better yet, opt for an already stacked multi-ring style that will do all the work for you.
Phillips House Enchanted Sash pinky ring
$1,550 AT PHILLIPS HOUSE
Spinelli Kilcollin Nimbus ring
$2,900 AT MATCHESFASHION
Playing with the gold and silver hues in jewelry is fun but so is the blue of a sapphire or the deep red of a garnet. A colored stone accessory is the easiest way to add a bit of dimension to your all-neutral ensemble or bring out the flecks of green in your eyes.
Mateo Point of Focus ring
$1,375 AT MATEO
Ear rings are one of the most popular accessories for women around the world. These small pieces of jewelry can enhance any outfit and add a touch of elegance and sophistication to any look. Ear rings are versatile and come in a wide range of styles, materials, and designs, making it easy to find the perfect pair for any occasion.
Ear rings have been worn for thousands of years, with evidence of their use dating back to ancient civilizations like the Egyptians, Greeks, and Romans. Initially, ear rings were made from materials like bone, shells, and wood. Later, precious metals like gold and silver were used to create more intricate designs.
Today, ear rings come in a variety of styles, from simple studs to bold hoops, elegant drop earrings, and trendy tassel earrings. They can be made from materials like gold, silver, platinum, and various types of gemstones, as well as costume jewelry made from plastic, beads, or other materials.
Ear rings are not only a fashion accessory but can also have cultural or symbolic significance. In some cultures, ear rings are worn as a symbol of marital status, while in others, they are seen as a sign of wealth or social status. In addition, ear rings can also be used to express personal style, with some women choosing to wear ear rings that reflect their personality or interests.
When choosing ear rings, it is important to consider your face shape, as certain styles can enhance or detract from your facial features. Round faces, for example, are best suited for longer, dangling ear rings, while square faces can be enhanced with hoop or round earrings. Similarly, it is important to consider your outfit and the occasion when selecting ear rings, as different styles can complement or clash with your overall look.
In addition to style and design, it is also essential to consider the quality of ear rings when purchasing them. Quality ear rings will be made from high-quality materials and will be sturdy and durable, ensuring that they last for years to come. It is also essential to pay attention to the closure of the ear rings, as a secure closure can prevent them from falling out or getting lost.
In conclusion, ear rings are a versatile and fashionable accessory that can enhance any outfit and express personal style. With a wide range of styles, materials, and designs, it is easy to find the perfect pair of ear rings for any occasion. When selecting ear rings, it is important to consider your face shape, outfit, and the occasion, as well as the quality of the ear rings, to ensure that you get the most out of this beautiful accessory.
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